Mankind has always found ways of flaunting it’s wealth discreetly to its peers. It’s almost as subtle and noble as a peacock’s mating call. There’s always been the clothes we wear, the cars we drive, the houses we own, the diamond on our finger and more recently, the phone we have. Of course, the pinnacle phone for such a title belongs to the iPhone. It is no secret that I think Apple and it’s products are overpriced. Fans that sip of the Apple Kool-Aid have enjoyed rebuffing me but I really want to hear how they’ll justify paying for the “I Am Rich” app for the iPhone. Actually, I’ll just settle for a reasonable explanation to why Apple included it in their iTunes store in the first place.
For those that are unfamiliar with “I Am Rich”, it is simply an application that can be purchased for a minuscule sum of $999.99. So what does it do? Well for a cool grand, it will display a red gem on your screen and that is it. “The red icon on your iPhone or iPod touch always reminds you (and others when you show it to them) that you were rich enough to afford this,” the information page on iTunes warned. (Reports show that 8 people made the purchase before it was removed from the store.)
My take on this app is that investors were disgruntled to find that the iPhone wasn’t much of an iconic status symbol as they once thought. It’s hard to feel proud of your phone when the minimum wage waitress riding the subway to work at Denny’s also flaunts the same device. So the next time you want to spread your colorful feathers with your phone, you might be better off just trying to make it rain.